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Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.
This is an optional service offered to Tinder Plus users that costs an additional fee their paid subscription.The main companion site for Tinder has been Facebook, as Tinder users connect their Facebook profile to their Tinder accounts for verification and profile details.Chatting on Tinder is only available between two users that have swiped right on one another's photos.If two users like each other it then results in a "match" and they are able to chat within the app.In March 2015, Tinder announced the public release of its paid service, Tinder Plus, a feature allowing unlimited matches, whereas the free Tinder app limits the number of right swipes in a 12-hour period.
Analysts also estimated that Tinder had about half a million paid users within its userbase that consisted mostly of free users.